THE COLLECTIVE

A Collective of skilled professionals devoted to
spearhead an empowering movement that empowers
underprivileged and underrepresented artisans
by offering mentorship and proudly displaying the African cultural legacy
through their handcrafted home decor and fashion accessories, all in alignment with Sustainable Development Goals.

Who We Are

Nuba Arts Founder & President

Heba Abdellatif

Founder and President with
an extensive experience in tourism and hospitality in Egypt, and over 20 years of United Nations experience, mainly in conference management at the Executive Office of Secretary-General. She has led the organization of Climate-related Summits and Conferences from Poznan to Paris, in addition to the first World Humanitarian Summit, Honored by serving in several political and peacekeeping missions.

Through the fusion of these two endeavors, Nuba Arts was founded to offer a novel viewpoint on sustainable hospitality.

MARE Founder & Business Strategist

Gus Costi

An accomplished and multifaceted professional with over two decades of experience in successfully cultivating and enhancing brands and business enterprises, including renowned organizations such as Netflix, O Boticário, Meta, Johnson & Johnson, and Coca-Cola. A record is marked by solid achievements in fostering creativity and driving innovation. Leading the strategic planning with Nuba Arts to spearhead, strategize, and execute a cohesive business strategies for micro and small artisanal enterprises.